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After basking under the rainbow streamers in the “100 Colors” piece by Emmanuelle Moureaux in the entrance, my daughter and I entered the Orientation Room, where we were offered a selection of My-Mo mochi ice cream. The immersive experiences at the Color Factory were collaboratively created by New York-based artists and creatives, including Emmanuelle Moureaux, Erin Jang, Lakwena Maciver, Jon Burgerman, Leah Rosenberg, Christine Wong Yap, Cactus, Roz Chast, Molly Young, Kassia St. My daughter and I visited right around opening day: Read on for a sneak peek inside this delightful display of color. Each installation flows into the next, ultimately leading to the grand finale, which features illustrations by Tamara Shopsin and a massive ball pit filled with 500,000 sky blue balls, where visitors can dive and play. Photo-ops abound at almost every turn as different color-filled environments invite you to shake your groove thing, create a sound vibe, find your soul color, and more. Based on the popular exhibit of the same name that ran in San Francisco last year, NYC's Color Factory opened on Augand has been extended through the end of May 2019. And now you can see, hear, taste, smell, and touch your way through a rainbow of NYC-inspired installations at the Color Factory, an interactive art experience in Soho. The Big Apple is one of the most colorful cities in the world: Its beautiful spectrum of diversity is reflected in all the city's sights, sounds, tastes, and smells.